Menu
We founded Equity Shift to bring digital automation to people just like us – the operators of private entities. Automation has been around for decades (think: ADP®, Salesforce.com®) but most private companies still manually manage their securities, investor relationships, and corporate events manually.
We understand that private entities are responsible for their own compliance, so we provide capabilities that maximize the value of their securities while also protecting the company and its investors. We believe that helping more private companies participate in the capital markets will strengthen the ecosystem and catalyze exponential growth.
We value equality, inclusion, transparency, and consistency, building trust by embodying our core values in every customer interaction. Companies often lack the resources to allow investors to sell restricted securities, and often smaller owners (like angels and employees) suffer negative outcomes because they’re “along for the ride”.
As companies stay private longer and investors are increasingly presented with new opportunities for growth, a strong need has developed for these companies to allow their investors to rebalance (sell part of or all of) their holdings effectively and efficiently. We built Equity Shift to dramatically improve that process so that more companies can confidently participate in securities transactions.
We believe that diversity makes us stronger, meritocracy creates opportunity, accountability builds trust, and character defines outcomes.
We’re experienced operators with a goal to improve the lives of constituents in the private equity ecosystem. Our team brings decades of experience with fundraising, corporate transactions, technology development, securities law, and company operations from launch to IPO and beyond.
Equity Shift is licensed broker-dealer regulated by FINRA, and operates an Alternative Trading System (ATS) regulated by the SEC. Unlike other “private marketplace” services, our platform is managed by issuers and has no listing requirements.
Our patented use of immutable ledger (a.k.a. blockchain) technology not only improves the fidelity of corporate data, but it also provides a standard of interoperability between private issuers and the ecosystem at-large. The encryption and immutable storage of transactional records improves upon the use of legacy databases.
At Equity Shift, we’re more than just a solutions provider — we’re a catalyst for transformation and excellence. We take pride in our ability to deliver exceptional outcomes that drive our customers’ success while nurturing the potential of every individual involved.
We’ve cultivated a vibrant culture that values passion, curiosity, and collaboration. By fostering an environment of open communication and mutual respect, we harness the unique strengths of each team member to drive innovation and excellence. We believe that true success comes from a balanced blend of professional achievement and personal fulfillment. We support our team’s professional development and work-life balance, recognizing that empowered employees lead to empowered customers.
When the needs of our customers go beyond our core capabilities, we partner with leading service providers to in the areas of valuation, banking, securities law, and FINRA brokerage.
If you would like to become a partner please Contact Us.
Tom Gordon has over 30 years of experience building and managing innovative technology companies. He has founded several companies and raised over $30 million in private equity from angels and venture capital firms. Tom was one of the founders of SynXis, the first Internet-based hotel reservation system later purchased by Sabre Holdings. He has held a number of leadership positions, and most recently was the COO for Causam Enterprises, and before that, VP of Software Engineering for OpenText Corporation. Tom is a licensed securities principal, with an M.B.A. from Vanderbilt University, and a B.S. in Management Science from Virginia Tech. He is a Board member on the Open Cap Table Coalition, driving global innovation in the legal and financial technology space.
William Duckett is a licensed securities principal with 12+ years’ experience in financial services, software, and private business operations. He began his career at a $4B hedge fund-of-funds where he focused on fund operations, investor relations, and compliance-oriented due diligence for underlying managers and their trading practices. Prior to Equity Shift, Will led a consulting initiative to transform the international supply chain for a luxury fashion brand with $250M in annual revenue. At Equity Shift, he leverages his skillset to expand the company’s reach with prospective investors and clients, as well as building the operational and compliance processes necessary to succeed in a regulated industry. Will holds an M.B.A. from Columbia Business School where he focused on driving technological innovation within regulated industries, and a B.A. in History from the University of North Carolina at Chapel Hill. He is a member of the Open Cap Table Coalition and the Operators Guild.
Lorie Coulombe is a senior marketing executive with more than two decades of experience leading marketing and communications strategies. She has a proven track record in brand development, content marketing, demand creation and leading high-impact teams. Lorie most recently served as the EVP of Marketing at Q4, Inc. Prior to Q4, Lorie was the Head of Marketing at CartaX, and before that, led Marketing at Nasdaq Private Market and Nasdaq IR Intelligence. Earlier in her career, she was a member of Investor Relations teams at prominent public and private equity firms, gaining foundational experience in financial communications and stakeholder engagement. Lorie holds an M.B.A. in Finance from New York University’s Stern School of Business, and a B.A. in Economics from Vassar College.
EQUITY SHIFT offers complete digital automation for primary offerings, convertibles, vesting, and a variety of secondary transactions.
434 Fayetteville Street
Suite 1150
Raleigh, NC 27601